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How to setup Emails, both transactional and Marketing

Alex Deering asked in General

Getting around to setting up marketing emails for my site (using jumpstart) and noticed that the marketing integrations (Mailchimp, Convertkit, Drip, etc) are not the same as the transactional email providers. Typically do you use a different provided for the transactional emails like, password reset, welcome emails, etc. and the marketing emails?

Just learning about this part of website management so trying to figure out how all this works and what accounts to set up. Thanks for any info on how email stuff works


Yep, usually different because they'll build different tools. Convertkit and Mailchimp will let you design and send out newsletters but they're not really built for sending transactional stuff. And the opposite is true for the transactional email providers. Nobody is really doing both well right now. That might change in the future, but it seems like it's hard to offer both types in the same product.


Ok thanks, thats what it was looking like just checking that I was understanding things correctly


I was understanding things correctly


Setting up emails can be a bit confusing at first, but you're on the right track by separating transactional and marketing emails. It's a common practice.

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