Ruby on Rails Developer / Agency for InMonarch App Upgrade + Enhancements

We are InMonarch.com, a premium online brand crafting custom men’s suits, tuxedos, and Indo-Western wear for a global audience. Our ecommerce site currently runs on:

• Ruby 2.2.3
• Rails 4.2.6
• Heroku Cedar-14 stack (now end-of-life)

We’re seeking an experienced Ruby on Rails developer or agency to modernize and enhance our ecommerce platform for improved performance, scalability, SEO, and marketing automation.

🎯 Project Overview

This is a two-phase project involving:

1. A complete app upgrade to current Ruby and Rails standards
2. A series of feature enhancements across admin, SEO, checkout, and performance

🧱 Phase 1 – App Upgrade

Goal: Modernize the application to latest stable versions and ensure long-term reliability.

Scope:

• Upgrade Ruby 2.2.3 → 3.x
• Upgrade Rails 4.2.6 → 7.x/8.x
• Replace deprecated gems:
• paperclip → ActiveStorage
• bootstrap-sass → Bootstrap (via Webpacker / import maps)
• figaro → Rails credentials
• Update asset pipeline and configurations
• Migrate Heroku stack: Cedar-14 → Heroku-22
• Full app testing, bug fixing, and staging/production deployment

✨ Phase 2 – Enhancements

🛒 Cart & Checkout

• Email popup for cart or checkout actions
• Optional account creation with incentives (discounts/order tracking)
• Add T&C and Return/Cancellation policy checkboxes
• Upgrade/add payment methods:
• PayPal (9% fee)
• Amazon Pay
• Apple Login
• Enhanced Facebook & Google login

⚙️ Admin Panel Improvements

• Tag Manager for Pinterest, Google, StatCounter, Meta, LinkedIn, chat widgets
• Header text control for global and page-specific content
• Testimonial layout adjustments
• Image anchor + title control (with spreadsheet import)
• Editable birthday/review email templates (with images)

💡 Smart Marketing Features (Etsy-style)

• Abandoned Cart Offer: automated follow-up email with discount
• Wishlist Offer: email triggered by product favorites
• Thank You Offer: post-shipment discount for returning buyers

🌐 SEO / Rich Snippet Optimization

• Fix canonical + hreflang issues (multi-language URLs)
• Add schema markup (JSON-LD for Product, Brand, Offer)
• Implement Pinterest Rich Pins (price + CTA)
• Enforce single <h1> per page
• Improve robots meta handling

🎨 Design & Layout

• Redesign homepage inspired by MonarchGarments.com
• Simplify layout (optional toggle for “How It Works” section)
• Remove App Store links (keep option for future)

🧰 Bug Fixes

• Resolve sitemap issue for ready-to-ship category
• Fix broken “Marketing” admin panel section

📈 Performance Optimization Goals (Mobile PageSpeed 42 → 92+)

Key Deliverables:

• Optimize Core Web Vitals:
• LCP < 2.5s, CLS < 0.1, FCP < 2.5s
• Reduce TTFB (backend optimization + caching)
• Defer non-critical JS/CSS
• Lazy-load and resize images (WebP/AVIF support)
• Improve accessibility (alt text, headings, ARIA, color contrast)
• Simplify DOM (reduce nodes, streamline templates)

✅ Tech Highlights

• Ruby 3.x / Rails 7.x or later
• PostgreSQL
• Heroku deployment
• Bootstrap (Webpacker/import maps)
• ActiveStorage
• SEO + structured data expertise
• Familiarity with multilingual hreflang/canonical implementation

🧠 Ideal Candidate / Agency

• Proven experience upgrading legacy Rails apps (4.x → 7/8.x)
• Solid grasp of Heroku environments and deployment pipelines
• Understanding of eCommerce systems and marketing automation
• Eye for performance and clean, maintainable code
• Bonus: Experience improving PageSpeed Insights to 90+ range

💼 Engagement Details

• Contract / Project-based
• Remote collaboration
• Competitive compensation (based on expertise and project scope)

📨 Interested?

Send your portfolio

📧 anurag@inmonarch.com